Marketing and Sales Expert
2025-06-19T10:39:14+00:00
SHONA
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https://shona.co/
FULL_TIME
Kenya
Kampala
00256
Uganda
Nonprofit, and NGO
Sales & Retail
2025-06-26T17:00:00+00:00
Uganda
8
Scope of Work/Deliverables
1. Conduct a Marketing and Sales Needs Assessment
- Meet with selected businesses (virtually or in person).
- Identify gaps in:
- Marketing knowledge, branding, tools, platforms, and reach.
- Sales processes: lead generation, conversion, follow-up, pricing, and distribution.
- Analyze customer segments, sales volumes, and retention challenges.
2. Develop Customized Marketing and Sales Strategies
- Design affordable strategies for small businesses.
- Include traditional and digital tools (e.g., social media, local radio, online shops).
- Propose sales tactics: pricing models, bundling offers, referral programs, partnerships.
- Ensure gender-inclusive messaging and representation.
- Identify local and international market opportunities.
3. Create a Detailed Marketing Plan for Each Business
- Provide a practical, step-by-step plan.
- Include metrics to measure progress (e.g., sales growth, social media engagement).
- Offer budget-conscious ideas for scaling marketing and revenue.
- Highlight gender considerations in messaging and outreach.
Qualifications
Academic Qualifications
- Degree in marketing, sales, business, communications, or related field.
- Master’s degree or professional certification in marketing is a plus.
Professional Experience
- Minimum 5 years of experience in marketing and sales, preferably for SMEs.
- Experience with women-led businesses or gender-inclusive programs.
- Knowledge of East African markets.
- Strong communication skills in English (local languages are an advantage).
- Excellent report-writing and planning abilities.
1. Conduct a Marketing and Sales Needs Assessment Meet with selected businesses (virtually or in person). Identify gaps in: Marketing knowledge, branding, tools, platforms, and reach. Sales processes: lead generation, conversion, follow-up, pricing, and distribution. Analyze customer segments, sales volumes, and retention challenges. 2. Develop Customized Marketing and Sales Strategies Design affordable strategies for small businesses. Include traditional and digital tools (e.g., social media, local radio, online shops). Propose sales tactics: pricing models, bundling offers, referral programs, partnerships. Ensure gender-inclusive messaging and representation. Identify local and international market opportunities. 3. Create a Detailed Marketing Plan for Each Business Provide a practical, step-by-step plan. Include metrics to measure progress (e.g., sales growth, social media engagement). Offer budget-conscious ideas for scaling marketing and revenue. Highlight gender considerations in messaging and outreach.
Academic Qualifications Degree in marketing, sales, business, communications, or related field. Master’s degree or professional certification in marketing is a plus. Professional Experience Minimum 5 years of experience in marketing and sales, preferably for SMEs. Experience with women-led businesses or gender-inclusive programs. Knowledge of East African markets. Strong communication skills in English (local languages are an advantage). Excellent report-writing and planning abilities.
JOB-6853e8d2634b0
Vacancy title:
Marketing and Sales Expert
[Type: FULL_TIME, Industry: Nonprofit, and NGO, Category: Sales & Retail]
Jobs at:
SHONA
Deadline of this Job:
Thursday, June 26 2025
Duty Station:
Kenya | Kampala | Uganda
Summary
Date Posted: Thursday, June 19 2025, Base Salary: Not Disclosed
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JOB DETAILS:
Scope of Work/Deliverables
1. Conduct a Marketing and Sales Needs Assessment
- Meet with selected businesses (virtually or in person).
- Identify gaps in:
- Marketing knowledge, branding, tools, platforms, and reach.
- Sales processes: lead generation, conversion, follow-up, pricing, and distribution.
- Analyze customer segments, sales volumes, and retention challenges.
2. Develop Customized Marketing and Sales Strategies
- Design affordable strategies for small businesses.
- Include traditional and digital tools (e.g., social media, local radio, online shops).
- Propose sales tactics: pricing models, bundling offers, referral programs, partnerships.
- Ensure gender-inclusive messaging and representation.
- Identify local and international market opportunities.
3. Create a Detailed Marketing Plan for Each Business
- Provide a practical, step-by-step plan.
- Include metrics to measure progress (e.g., sales growth, social media engagement).
- Offer budget-conscious ideas for scaling marketing and revenue.
- Highlight gender considerations in messaging and outreach.
Qualifications
Academic Qualifications
- Degree in marketing, sales, business, communications, or related field.
- Master’s degree or professional certification in marketing is a plus.
Professional Experience
- Minimum 5 years of experience in marketing and sales, preferably for SMEs.
- Experience with women-led businesses or gender-inclusive programs.
- Knowledge of East African markets.
- Strong communication skills in English (local languages are an advantage).
- Excellent report-writing and planning abilities.
Work Hours: 8
Experience in Months: 60
Level of Education: bachelor degree
Job application procedure
Interested in applying for this job? Click here to submit your application now.
Interested candidates or firms should submit the following by Friday, 26th June 2025, 5:00 p.m. (EAT):
- CV detailing relevant experience.
- Technical Proposal outlining methodology, approach, and expertise.
- Financial Proposal with cost breakdown (inclusive of tax).
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