To provide strategic leadership and operational oversight to the motorcycle business, including sales, after-sales service, spare parts, customer experience, dealership management, and financial performance. The GM ensures sustainable growth, strong market positioning, operational efficiency, and customer satisfaction.

Key Duties & Responsibilities

A. Strategic Leadership

• Develop and implement business strategies to drive sales, market share, and profitability.
• Lead annual business planning, budgeting, and performance tracking.
• Identify market trends and new business opportunities (e-mobility, leasing, financing models, etc.).
• Ensure alignment with company vision, brand standards, and operational frameworks.

B. Sales & Market Growth

• Oversee motorcycle sales across branches, dealers, and field teams.
• Set sales targets and drive execution through sales managers and regional teams.
• Develop promotional campaigns, pricing strategies, and dealer incentives.
• Strengthen relationships with key buyers: corporates, fleets, boda stages, distributors.

C. After-Sales & Service Management

• Oversee workshop operations, service quality, turnaround time, and technician performance.
• Ensure availability of quality spare parts and manage parts inventory levels.
• Implement preventive maintenance schedules and customer service standards.
• Drive customer retention and loyalty initiatives.

D. Operations & Supply Chain

• Coordinate motorcycle ordering, imports, customs clearance, warehousing, and distribution.
• Ensure accurate stock management and reduce losses, damages, and obsolescence.
• Implement standard operating procedures for workshop, sales, and warehousing.

E. Financial Management

• Monitor P&L performance, revenues, margins, and cost control.
• Approve expenditures, negotiate supplier contracts, and optimise operational costs.
• Manage credit controls, customer financing arrangements, and collections.
• Produce monthly financial and operational performance reports.

F. People Leadership

• Lead, coach, and develop managers in sales, service, spare parts, logistics, and admin.
• Drive performance management and KPI tracking across all departments.
• Foster a culture of accountability, teamwork, and customer focus.
• Oversee recruitment, onboarding, regular evaluations, and staff discipline.

G. Compliance & Risk Management

• Ensure compliance with industry regulations, tax laws, and safety standards.
• Implement policies on motorcycle testing, road safety, and workshop safety.
• Strengthen internal controls and reduce operational risks (fraud, theft, poor service).

Requirements

• Bachelor’s degree in Business, Engineering, Supply Chain, Mechanical Engineering, or any related field.
• Master’s degree or MBA is an added advantage.
• 5–10 years of experience in motorcycle, automotive, FMCG, or equipment sales—with at least 3 years in a senior management role.
• Knowledge of supply chain, workshop operations, and branch management.
• Experience in sales strategy, dealer management, and P&L ownership.

Others/Extra Details

Key Skills & Competencies

• Strong leadership and decision-making ability.
• Excellent sales and business development skills.
• Deep understanding of motorcycle mechanics, supply chain, and after-sales service models.
• Strong financial acumen and analytical skills.
• High integrity and ability to manage diverse teams.
• Customer-centric mindset and problem-solving skills.

• Develop and implement business strategies to drive sales, market share, and profitability.
• Lead annual business planning, budgeting, and performance tracking.
• Identify market trends and new business opportunities (e-mobility, leasing, financing models, etc.).
• Ensure alignment with company vision, brand standards, and operational frameworks.
• Oversee motorcycle sales across branches, dealers, and field teams.
• Set sales targets and drive execution through sales managers and regional teams.
• Develop promotional campaigns, pricing strategies, and dealer incentives.
• Strengthen relationships with key buyers: corporates, fleets, boda stages, distributors.
• Oversee workshop operations, service quality, turnaround time, and technician performance.
• Ensure availability of quality spare parts and manage parts inventory levels.
• Implement preventive maintenance schedules and customer service standards.
• Drive customer retention and loyalty initiatives.
• Coordinate motorcycle ordering, imports, customs clearance, warehousing, and distribution.
• Ensure accurate stock management and reduce losses, damages, and obsolescence.
• Implement standard operating procedures for workshop, sales, and warehousing.
• Monitor P&L performance, revenues, margins, and cost control.
• Approve expenditures, negotiate supplier contracts, and optimise operational costs.
• Manage credit controls, customer financing arrangements, and collections.
• Produce monthly financial and operational performance reports.
• Lead, coach, and develop managers in sales, service, spare parts, logistics, and admin.
• Drive performance management and KPI tracking across all departments.
• Foster a culture of accountability, teamwork, and customer focus.
• Oversee recruitment, onboarding, regular evaluations, and staff discipline.
• Ensure compliance with industry regulations, tax laws, and safety standards.
• Implement policies on motorcycle testing, road safety, and workshop safety.
• Strengthen internal controls and reduce operational risks (fraud, theft, poor service).

• Strong leadership and decision-making ability.
• Excellent sales and business development skills.
• Deep understanding of motorcycle mechanics, supply chain, and after-sales service models.
• Strong financial acumen and analytical skills.
• High integrity and ability to manage diverse teams.
• Customer-centric mindset and problem-solving skills.

• Bachelor’s degree in Business, Engineering, Supply Chain, Mechanical Engineering, or any related field.
• Master’s degree or MBA is an added advantage.
• 5–10 years of experience in motorcycle, automotive, FMCG, or equipment sales—with at least 3 years in a senior management role.
• Knowledge of supply chain, workshop operations, and branch management.
• Experience in sales strategy, dealer management, and P&L ownership.