ABOUT NEXTCOM & NEXT MEDIA

NEXTCom is the 360° creative and marketing agency arm of Next Media, a proudly Ugandan, 16-year-old leading media house that houses the country’s top television stations, radio brands, digital publishing platforms, and streaming products. Operating at the intersection of media, creativity, technology, and culture, NEXTCom delivers end-to-end brand, marketing, and communications solutions for the Group’s portfolio of media brands while also serving local and regional clients across East Africa.

From brand strategy and creative development to digital marketing, content production, influencer marketing, and experiential campaigns, NEXTCom exists to help brands connect meaningfully with audiences and drive measurable business growth in a rapidly evolving digital-first ecosystem.

JOB TITLE: SENIOR INFLUENCER MANAGER

Location: Kampala, Uganda – Naguru

Department: NEXTCom – Digital Growth & Creator Ecosystem

Reports to: Head of Marketing, Digital

ROLE PURPOSE

The Influencer Manager is responsible for building, managing, and scaling the influencer ecosystem on the Next Influencer Platform. The role owns influencer onboarding, categorization, activation, performance management, and campaign execution—ensuring that influencers are discoverable, active, compliant, and commercially productive.

This role requires strong understanding of how to traverse and operationalize the Next Influencer Platform, translating its features into practical workflows that drive growth, engagement, and revenue.

KEY RESPONSIBILITIES

1. Influencer Platform Growth & Adoption

• Drive onboarding and activation of influencers onto the Next Influencer Platform.
• Build and manage influencer recruitment pipelines.
• Ensure influencers are fully profiled, categorized, and verified.
• Promote consistent platform usage and activity.

2. Platform Traversal & Operational Excellence

• Develop deep working knowledge of the Next Influencer Platform.
• Create internal playbooks and workflows for using the platform.
• Train internal teams and influencers on platform usage.
• Provide feedback to product teams on feature improvements.

3. Influencer Strategy & Campaign Design

• Develop influencer campaign strategies aligned to brand objectives.
• Match influencers to campaigns based on audience, category, and performance data.
• Define content formats, deliverables, and timelines.

4. Influencer Relationship Management

• Build strong relationships with influencers and talent managers.
• Negotiate rates, deliverables, and contracts.
• Ensure adherence to brand and legal guidelines.

5. Performance Tracking & Optimization

• Track influencer performance and campaign results.
• Generate performance reports and insights.
• Optimize influencer selection and campaign structures based on data.

6. Commercial Support

• Support digital proposals and pitches with influencer strategies.
• Contribute to packaging influencer services as sellable products.
• Identify monetization opportunities within the influencer ecosystem.

REQUIRED EXPERIENCE & QUALIFICATIONS:

• 3–5 years experience in influencer marketing, talent management, or creator partnerships.
• Experience working with influencer platforms or creator marketplaces.
• Strong understanding of social media ecosystems and creator economy.
• Proven experience managing influencer campaigns end-to-end.

REQUIRED COMPETENCIES:

• Strong relationship-building skills
• Commercial awareness
• Organized and detail-oriented
• Data-driven decision-making
• Excellent communication skills

KEY TOOLS & PLATFORMS (PROFICIENCY REQUIRED)

• Next Influencer Platform (deep operational knowledge)
• Meta Business Suite
• TikTok Creator Marketplace / Ads Manager
• YouTube Studio
• Google Analytics (basic)
• Influencer discovery tools (e.g., Modash, HypeAuditor, Upfluence or similar)
• Spreadsheets & reporting tools
• Project management tools (Asana, Monday.com, ClickUp)

KEY PERFORMANCE INDICATORS (KPIs) FOR THE ROLE:

Platform Growth

• Number of influencers onboarded monthly
• Influencer platform activation rate
• Influencer retention rate

Campaign Performance (case by case; as agreed with client)

• Campaign engagement and reach
• Content delivery compliance rate
• Campaign ROI

Commercial Impact

• Revenue from influencer services
• Contribution to proposal win rate

Operational Excellence

• Time to onboard influencer
• Accuracy of influencer profiling

Probation KPIs (First 3 Months)

• Influencer onboarding and vetting framework fully operational
• Minimum400–600 influencers onboarded onto the platform
• Influencer categorization system implemented
• At least 5 influencer campaigns designed for commercial pitch or executed
• Design, plan at least (3) influencer roundtable meetups at NCC
• Influencer platform activity rate ≥ 65%

• Drive onboarding and activation of influencers onto the Next Influencer Platform.
• Build and manage influencer recruitment pipelines.
• Ensure influencers are fully profiled, categorized, and verified.
• Promote consistent platform usage and activity.
• Develop deep working knowledge of the Next Influencer Platform.
• Create internal playbooks and workflows for using the platform.
• Train internal teams and influencers on platform usage.
• Provide feedback to product teams on feature improvements.
• Develop influencer campaign strategies aligned to brand objectives.
• Match influencers to campaigns based on audience, category, and performance data.
• Define content formats, deliverables, and timelines.
• Build strong relationships with influencers and talent managers.
• Negotiate rates, deliverables, and contracts.
• Ensure adherence to brand and legal guidelines.
• Track influencer performance and campaign results.
• Generate performance reports and insights.
• Optimize influencer selection and campaign structures based on data.
• Support digital proposals and pitches with influencer strategies.
• Contribute to packaging influencer services as sellable products.
• Identify monetization opportunities within the influencer ecosystem.

• Strong relationship-building skills
• Commercial awareness
• Organized and detail-oriented
• Data-driven decision-making
• Excellent communication skills

• 3–5 years experience in influencer marketing, talent management, or creator partnerships.
• Experience working with influencer platforms or creator marketplaces.
• Strong understanding of social media ecosystems and creator economy.
• Proven experience managing influencer campaigns end-to-end.