Emerging Channels Manager
2025-06-19T09:53:11+00:00
Diageo
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https://www.diageo.com/
FULL_TIME
kampala
Kampala
00256
Uganda
Manufacturing
Management
2025-06-30T17:00:00+00:00
Uganda
8
Role Purpose:
To develop and execute the Emerging Channels strategy (DTEU, 3rd & 4th Space, and E-commerce collaboration), delivering commercial results while creating compelling, culturally relevant, consumer-first experiences. The role owns the performance, capability, and expansion of these channels ensuring they contribute significantly to the Annual Operating Plan (AOP) and Diageo’s long-term growth ambition.
Key Responsibilities:
1. Channel Strategy, Planning & Commercial Execution
- Own and evolve the Emerging Channels Strategy (DTEU, 4th Space & 3rd space) with a clear roadmap that supports AOP delivery.
- Define and develop tailored route-to-consumer (RTC) models that reflect evolving consumer behavior, using digital tools, insights, and cultural trends.
- Create and deliver channel-specific Joint Business Plans (JBPs) with partners and stakeholders to unlock growth.
- Set and steward channel KPIs, ensuring flawless execution, performance tracking, and course correction.
- Embed measurement and evaluation tools that link activity to NSV, volume, profit, and ROI.
2. Direct-to-End-User (DTEU) Leadership
- Build the DTEU proposition for Uganda, delivering ‘moments that matter’ at consumers’ convenience—whether it’s gifting, ‘dial-a-party’, or concierge experiences.
- Drive commercial partnerships and bundled offerings that elevate brand accessibility and visibility beyond traditional retail.
- Lead execution of Always-On Gifting, DIY party bundles, personalized brand engagement, and logistics partner integration.
- Collaborate with the e-commerce team to ensure back-end readiness, last-mile delivery, consumer data capture, and channel-specific activations.
3. 3rd & 4th Space Activation & Experience Creation
- Design and lead immersive, experiential activations that connect consumers with our brands in unconventional cultural spaces, from private soirees and rooftops to curated lifestyle events.
- Ensure brand experiences meet Diageo’s standards of execution, delivering prestige, advocacy, and brand love.
- Work closely with advocacy and brand teams to integrate mixology, serve rituals, and storytelling into every event.
- Develop a quarterly and annual calendar of 3rd & 4th Space activities that amplify product trial, premium storytelling, and portfolio education.
4. Strategic Partnerships & E-Commerce Collaboration
- Build and nurture commercial and operational partnerships that strengthen execution across DTEU, 3rd & 4th Spaces.
- Act as the bridge between Emerging Channels and E-commerce—supporting day-to-day digital activations, platform readiness, and fulfillment models.
- Collaborate with the marketing, commercial ops, and IT teams to ensure seamless omnichannel experiences for consumers.
- Leverage e-commerce data and insights to optimize campaign planning and performance.
5. Capability Building & Team Leadership
- Lead, coach, and inspire a small team of internal and 3rd-party agency resources to execute brilliantly.
- Partner with global and regional teams to roll out best practice models and toolkits from more mature Diageo markets.
- Develop training programs for partner agencies, brand teams, and outlet staff to drive consistency, compliance, and cultural alignment.
What Success Looks Like:
- Emerging Channels contribute +5% of NSV to business performance.
- DTEU, 3rd & 4th Spaces become culturally relevant, commercially viable, and consumer-loved platforms.
- Seamless partnership with E-commerce drives brilliant delivery of marketing and sales activations.
- Quarterly and annual activity calendars are executed with excellence, efficiency, and clear ROI.
- Strategic partnerships drive reach, visibility, and advocacy.
- High team engagement and capability uplift across internal and external partners.
Qualifications & Experience Required:
Qualifications:
- Bachelor’s degree in business, Marketing, Sales, or related field.
- Postgraduate certification in Digital Marketing, Customer Experience, or Project Management is an added advantage.
Experience:
- 5+ years of experience in Sales, Trade Marketing, or Consumer Marketing within FMCG or premium goods sectors.
- Proven track record in project management and launching innovative commercial models.
- Experience with experiential marketing, D2C, or e-commerce enablement highly preferred.
- Ability to handle agency relationships and work cross-functionally in a matrixed environment.
Capabilities & Mindset:
- Commercial Acumen: Understands channel profitability and can optimize spend for NSV and margin growth.
- Innovative Thinking: Embraces ambiguity and thinks beyond traditional models to create future-ready solutions.
- Cultural Intelligence: Understands cultural cues and uses them to create relevant, modern brand moments.
- Collaboration & Influence: Can align diverse stakeholders across sales, marketing, digital, and external partners.
- Executional Discipline: Delivers brilliantly against plans with an eye for detail, operational efficiency, and ROI.
- Leadership: Leads by example and builds team capability through coaching, feedback, and empowerment.
Compliance & Governance:
- Ensure full adherence to Diageo’s Code of Business Conduct and compliance frameworks.
- Partner with Commercial Operations to track spend, handle assets, and ensure documentation for GAR audits.
- Ensure adherence to safety, legal, and ethical standards in all aspects of execution, particularly in consumer-facing experiences.
1. Channel Strategy, Planning & Commercial Execution Own and evolve the Emerging Channels Strategy (DTEU, 4th Space & 3rd space) with a clear roadmap that supports AOP delivery. Define and develop tailored route-to-consumer (RTC) models that reflect evolving consumer behavior, using digital tools, insights, and cultural trends. Create and deliver channel-specific Joint Business Plans (JBPs) with partners and stakeholders to unlock growth. Set and steward channel KPIs, ensuring flawless execution, performance tracking, and course correction. Embed measurement and evaluation tools that link activity to NSV, volume, profit, and ROI. 2. Direct-to-End-User (DTEU) Leadership Build the DTEU proposition for Uganda, delivering ‘moments that matter’ at consumers’ convenience—whether it’s gifting, ‘dial-a-party’, or concierge experiences. Drive commercial partnerships and bundled offerings that elevate brand accessibility and visibility beyond traditional retail. Lead execution of Always-On Gifting, DIY party bundles, personalized brand engagement, and logistics partner integration. Collaborate with the e-commerce team to ensure back-end readiness, last-mile delivery, consumer data capture, and channel-specific activations. 3. 3rd & 4th Space Activation & Experience Creation Design and lead immersive, experiential activations that connect consumers with our brands in unconventional cultural spaces, from private soirees and rooftops to curated lifestyle events. Ensure brand experiences meet Diageo’s standards of execution, delivering prestige, advocacy, and brand love. Work closely with advocacy and brand teams to integrate mixology, serve rituals, and storytelling into every event. Develop a quarterly and annual calendar of 3rd & 4th Space activities that amplify product trial, premium storytelling, and portfolio education. 4. Strategic Partnerships & E-Commerce Collaboration Build and nurture commercial and operational partnerships that strengthen execution across DTEU, 3rd & 4th Spaces. Act as the bridge between Emerging Channels and E-commerce—supporting day-to-day digital activations, platform readiness, and fulfillment models. Collaborate with the marketing, commercial ops, and IT teams to ensure seamless omnichannel experiences for consumers. Leverage e-commerce data and insights to optimize campaign planning and performance. 5. Capability Building & Team Leadership Lead, coach, and inspire a small team of internal and 3rd-party agency resources to execute brilliantly. Partner with global and regional teams to roll out best practice models and toolkits from more mature Diageo markets. Develop training programs for partner agencies, brand teams, and outlet staff to drive consistency, compliance, and cultural alignment.
Bachelor’s degree in business, Marketing, Sales, or related field. Postgraduate certification in Digital Marketing, Customer Experience, or Project Management is an added advantage. Experience: 5+ years of experience in Sales, Trade Marketing, or Consumer Marketing within FMCG or premium goods sectors. Proven track record in project management and launching innovative commercial models. Experience with experiential marketing, D2C, or e-commerce enablement highly preferred. Ability to handle agency relationships and work cross-functionally in a matrixed environment.
JOB-6853de0704df4
Vacancy title:
Emerging Channels Manager
[Type: FULL_TIME, Industry: Manufacturing, Category: Management]
Jobs at:
Diageo
Deadline of this Job:
Monday, June 30 2025
Duty Station:
kampala | Kampala | Uganda
Summary
Date Posted: Thursday, June 19 2025, Base Salary: Not Disclosed
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JOB DETAILS:
Role Purpose:
To develop and execute the Emerging Channels strategy (DTEU, 3rd & 4th Space, and E-commerce collaboration), delivering commercial results while creating compelling, culturally relevant, consumer-first experiences. The role owns the performance, capability, and expansion of these channels ensuring they contribute significantly to the Annual Operating Plan (AOP) and Diageo’s long-term growth ambition.
Key Responsibilities:
1. Channel Strategy, Planning & Commercial Execution
- Own and evolve the Emerging Channels Strategy (DTEU, 4th Space & 3rd space) with a clear roadmap that supports AOP delivery.
- Define and develop tailored route-to-consumer (RTC) models that reflect evolving consumer behavior, using digital tools, insights, and cultural trends.
- Create and deliver channel-specific Joint Business Plans (JBPs) with partners and stakeholders to unlock growth.
- Set and steward channel KPIs, ensuring flawless execution, performance tracking, and course correction.
- Embed measurement and evaluation tools that link activity to NSV, volume, profit, and ROI.
2. Direct-to-End-User (DTEU) Leadership
- Build the DTEU proposition for Uganda, delivering ‘moments that matter’ at consumers’ convenience—whether it’s gifting, ‘dial-a-party’, or concierge experiences.
- Drive commercial partnerships and bundled offerings that elevate brand accessibility and visibility beyond traditional retail.
- Lead execution of Always-On Gifting, DIY party bundles, personalized brand engagement, and logistics partner integration.
- Collaborate with the e-commerce team to ensure back-end readiness, last-mile delivery, consumer data capture, and channel-specific activations.
3. 3rd & 4th Space Activation & Experience Creation
- Design and lead immersive, experiential activations that connect consumers with our brands in unconventional cultural spaces, from private soirees and rooftops to curated lifestyle events.
- Ensure brand experiences meet Diageo’s standards of execution, delivering prestige, advocacy, and brand love.
- Work closely with advocacy and brand teams to integrate mixology, serve rituals, and storytelling into every event.
- Develop a quarterly and annual calendar of 3rd & 4th Space activities that amplify product trial, premium storytelling, and portfolio education.
4. Strategic Partnerships & E-Commerce Collaboration
- Build and nurture commercial and operational partnerships that strengthen execution across DTEU, 3rd & 4th Spaces.
- Act as the bridge between Emerging Channels and E-commerce—supporting day-to-day digital activations, platform readiness, and fulfillment models.
- Collaborate with the marketing, commercial ops, and IT teams to ensure seamless omnichannel experiences for consumers.
- Leverage e-commerce data and insights to optimize campaign planning and performance.
5. Capability Building & Team Leadership
- Lead, coach, and inspire a small team of internal and 3rd-party agency resources to execute brilliantly.
- Partner with global and regional teams to roll out best practice models and toolkits from more mature Diageo markets.
- Develop training programs for partner agencies, brand teams, and outlet staff to drive consistency, compliance, and cultural alignment.
What Success Looks Like:
- Emerging Channels contribute +5% of NSV to business performance.
- DTEU, 3rd & 4th Spaces become culturally relevant, commercially viable, and consumer-loved platforms.
- Seamless partnership with E-commerce drives brilliant delivery of marketing and sales activations.
- Quarterly and annual activity calendars are executed with excellence, efficiency, and clear ROI.
- Strategic partnerships drive reach, visibility, and advocacy.
- High team engagement and capability uplift across internal and external partners.
Qualifications & Experience Required:
Qualifications:
- Bachelor’s degree in business, Marketing, Sales, or related field.
- Postgraduate certification in Digital Marketing, Customer Experience, or Project Management is an added advantage.
Experience:
- 5+ years of experience in Sales, Trade Marketing, or Consumer Marketing within FMCG or premium goods sectors.
- Proven track record in project management and launching innovative commercial models.
- Experience with experiential marketing, D2C, or e-commerce enablement highly preferred.
- Ability to handle agency relationships and work cross-functionally in a matrixed environment.
Capabilities & Mindset:
- Commercial Acumen: Understands channel profitability and can optimize spend for NSV and margin growth.
- Innovative Thinking: Embraces ambiguity and thinks beyond traditional models to create future-ready solutions.
- Cultural Intelligence: Understands cultural cues and uses them to create relevant, modern brand moments.
- Collaboration & Influence: Can align diverse stakeholders across sales, marketing, digital, and external partners.
- Executional Discipline: Delivers brilliantly against plans with an eye for detail, operational efficiency, and ROI.
- Leadership: Leads by example and builds team capability through coaching, feedback, and empowerment.
Compliance & Governance:
- Ensure full adherence to Diageo’s Code of Business Conduct and compliance frameworks.
- Partner with Commercial Operations to track spend, handle assets, and ensure documentation for GAR audits.
- Ensure adherence to safety, legal, and ethical standards in all aspects of execution, particularly in consumer-facing experiences.
Work Hours: 8
Experience in Months: 60
Level of Education: bachelor degree
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