Local Area Representative
2026-02-02T04:11:09+00:00
ABInBev
https://cdn.greatugandajobs.com/jsjobsdata/data/employer/comp_3330/logo/ABInBev.png
https://www.ab-inbev.com/
FULL_TIME
KAMPALA HQ UGANDA
Kampala
00256
Uganda
Beverages
Sales & Retail, Advertising & Marketing, Business Operations
2026-02-03T17:00:00+00:00
8
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
The key purpose of this role is coordinating and implementing sales execution and trade marketing activities in outlets that offer beer and soft drinks in urban areas, with the aim of driving sales and maintaining and developing relationships with clients.
Key Roles and Responsibilities:
Executing sales plan
- National and regional trade marketing promotions and programs are executed, monitored and reported according to set standards
- Additional sales are negotiated with customers, which offer both, beer and soft drinks in urban areas
- Order requirements by brand/pack type are determined against stock levels and targets
- Competitor activities in other urban outlets are analyzed and reported
- Business advice is given to the customers, Drive product availability with full product portfolio as per TSP guidelines /IRVP
- Relationships with customers' staff are maintained and developed
- Visit routes and customer visits are consequently prepared, Visit POCS and drive call compliance and call effectiveness
- Execution improvement proposals are generated and, after approval, are implemented
- Local/national events opportunities are identified and supported in the allocated area
- New volume opportunities are identified and addressed appropriately
- Ensure NBL products are well executed with proper display at Back of Back
Planning
- Customer database is accurate, completed and updated
- Outlets are assessed against guidelines
- Outlet performance and needs are evaluated
- Initiate trade development plans and cascade to the sales manager for implementation
Resourcing
- Investment requirements (merchandising) are aggregated for budget input
- Maintain and safeguard all company assets in the trade, Coolers, Brand houses, signages, vehicles, phones and laptops
- Promotors are selected, contracted and managed
Sales performance
- Drive market share in a given territory
- Achievement of sales and volume target/Sell out
- Promote Digital Transformation agenda, Bees Buyers, Bees share, Bees Force and ensure compliancy
Administration
- Compile daily, weekly, Monthly and quarterly sales reports and submit to management
- Monthly KPI report
- Competitor activity report
- Ensure outlet records are well captured and demonstrated in Outlet Record Books
Key Attributes and Competencies:
- Team-oriented and focused on success
- Skilled at motivating team members
- Strong negotiation abilities
- Excellent verbal and written communication skills
- Effective leadership capabilities
- Able to prioritize tasks effectively
Minimum Requirements:
- 1 to 2 years Sales & Marketing experience in the Soft Drinks or FMCG Industry
- Good knowledge of distribution processes, costs, optimization solutions
- Good knowledge of distributors' environment in allocated area
- Budgeting and process techniques know-how
- Commercial competence
- Driver's License
* National and regional trade marketing promotions and programs are executed, monitored and reported according to set standards * Additional sales are negotiated with customers, which offer both, beer and soft drinks in urban areas * Order requirements by brand/pack type are determined against stock levels and targets * Competitor activities in other urban outlets are analyzed and reported * Business advice is given to the customers, Drive product availability with full product portfolio as per TSP guidelines /IRVP * Relationships with customers' staff are maintained and developed * Visit routes and customer visits are consequently prepared, Visit POCS and drive call compliance and call effectiveness * Execution improvement proposals are generated and, after approval, are implemented * Local/national events opportunities are identified and supported in the allocated area * New volume opportunities are identified and addressed appropriately * Ensure NBL products are well executed with proper display at Back of Back * Customer database is accurate, completed and updated * Outlets are assessed against guidelines * Outlet performance and needs are evaluated * Initiate trade development plans and cascade to the sales manager for implementation * Investment requirements (merchandising) are aggregated for budget input * Maintain and safeguard all company assets in the trade, Coolers, Brand houses, signages, vehicles, phones and laptops * Promotors are selected, contracted and managed * Drive market share in a given territory * Achievement of sales and volume target/Sell out * Promote Digital Transformation agenda, Bees Buyers, Bees share, Bees Force and ensure compliancy * Compile daily, weekly, Monthly and quarterly sales reports and submit to management * Monthly KPI report * Competitor activity report * Ensure outlet records are well captured and demonstrated in Outlet Record Books
* Team-oriented and focused on success * Skilled at motivating team members * Strong negotiation abilities * Excellent verbal and written communication skills * Effective leadership capabilities * Able to prioritize tasks effectively * Good knowledge of distribution processes, costs, optimization solutions * Good knowledge of distributors' environment in allocated area * Budgeting and process techniques know-how * Commercial competence
* 1 to 2 years Sales & Marketing experience in the Soft Drinks or FMCG Industry * Driver's License
JOB-698023dd7b3ed
Vacancy title:
Local Area Representative
[Type: FULL_TIME, Industry: Beverages, Category: Sales & Retail, Advertising & Marketing, Business Operations]
Jobs at:
ABInBev
Deadline of this Job:
Tuesday, February 3 2026
Duty Station:
KAMPALA HQ UGANDA | Kampala
Summary
Date Posted: Monday, February 2 2026, Base Salary: Not Disclosed
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JOB DETAILS:
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
The key purpose of this role is coordinating and implementing sales execution and trade marketing activities in outlets that offer beer and soft drinks in urban areas, with the aim of driving sales and maintaining and developing relationships with clients.
Key Roles and Responsibilities:
Executing sales plan
- National and regional trade marketing promotions and programs are executed, monitored and reported according to set standards
- Additional sales are negotiated with customers, which offer both, beer and soft drinks in urban areas
- Order requirements by brand/pack type are determined against stock levels and targets
- Competitor activities in other urban outlets are analyzed and reported
- Business advice is given to the customers, Drive product availability with full product portfolio as per TSP guidelines /IRVP
- Relationships with customers' staff are maintained and developed
- Visit routes and customer visits are consequently prepared, Visit POCS and drive call compliance and call effectiveness
- Execution improvement proposals are generated and, after approval, are implemented
- Local/national events opportunities are identified and supported in the allocated area
- New volume opportunities are identified and addressed appropriately
- Ensure NBL products are well executed with proper display at Back of Back
Planning
- Customer database is accurate, completed and updated
- Outlets are assessed against guidelines
- Outlet performance and needs are evaluated
- Initiate trade development plans and cascade to the sales manager for implementation
Resourcing
- Investment requirements (merchandising) are aggregated for budget input
- Maintain and safeguard all company assets in the trade, Coolers, Brand houses, signages, vehicles, phones and laptops
- Promotors are selected, contracted and managed
Sales performance
- Drive market share in a given territory
- Achievement of sales and volume target/Sell out
- Promote Digital Transformation agenda, Bees Buyers, Bees share, Bees Force and ensure compliancy
Administration
- Compile daily, weekly, Monthly and quarterly sales reports and submit to management
- Monthly KPI report
- Competitor activity report
- Ensure outlet records are well captured and demonstrated in Outlet Record Books
Key Attributes and Competencies:
- Team-oriented and focused on success
- Skilled at motivating team members
- Strong negotiation abilities
- Excellent verbal and written communication skills
- Effective leadership capabilities
- Able to prioritize tasks effectively
Minimum Requirements:
- 1 to 2 years Sales & Marketing experience in the Soft Drinks or FMCG Industry
- Good knowledge of distribution processes, costs, optimization solutions
- Good knowledge of distributors' environment in allocated area
- Budgeting and process techniques know-how
- Commercial competence
- Driver's License
Work Hours: 8
Experience in Months: 12
Level of Education: associate degree
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