Trade Marketing & Distribution Representative
2025-09-19T23:04:48+00:00
Diageo
https://cdn.greatugandajobs.com/jsjobsdata/data/employer/comp_3243/logo/Diageo.png
https://www.diageo.com/
FULL_TIME
kampala
Kampala
00256
Uganda
Professional Services
Advertising & Marketing
2025-09-26T17:00:00+00:00
Uganda
8
About the role:
To positively influence sales of Uganda Breweries Limited brands by regular contact, networking, and motivation in allocated retail & wholesale accounts.
Responsible for COORDINATING THE ENTIRE MARKET within your designated area with the primary focus on ensuring the presence and prominence of our brands across all retail channels
Role Responsibilities:
- Always ensure that correct/accurate data is captured e.g depletion, outlet information, distributor stockholding.
- 100% Utilization of UBL information system (DMS) by distributor & their staff in real time for all activities like selling in outlets, receipt of UBL brands at distributor warehouse, activation in outlets, truck loading, stocking out at the end of day, sending back returnables like glass to UBL etc
Contact & Coverage
- Ensure an omni-channel contact & coverage (Physical, Tele & Digital) as par set targets and that the distributor and their teams embrace and execute them properly.
- Ensure that the distributor has the right number of distribution tools and in the right condition to deliver the UBL business ambitions.
- Ensure Distributor daily Route Coverage as per schedule & VSM Management – Robust morning clinics, right loading, right route plans, 100% Journey Planning, 100% JPA and route frequencies to cover all outlets in the territory with the correct frequency by the VSMs & self.
- Distributor universe growth, 100% coverage, 100% effective coverage, a minimum of 80% CD strike rate, growth in CD distribution points and achievement of call frequency targets.
Distributor & Trade Management
- To understand each element of the outlets and UBL business plans and strategy for their implementation.
- Work with distributor on an annual Distributor Business Plan
- Carry out regular distributor meetings (Morning clinics, weekly performance reviews, Monthly Business Performance reviews)
- Asset (e.g coolers, Bulk format units) management and tracking in the territory – deployment / redeployment, up-to-date contracts, maintenance and withdrawal in case of misuse.
- Maintain up-to-date Territory Files.
- Do nocturnal visits (at least 3 nocturnal visits in a week).
- Achieve UBL set targets by Distributor, route/ outlet.
People & Capability Development.
- To support the development of selling skills within external merchandiser or VSM sales crews and retailer staff to achieve QDVPP standards without having to do it yourself.
- Deliver the VSM Academy by executing and training all VSMs at the distributor.
- Participate in Brand Immersions for VSMs and other major stakeholders in territory.
- Ad Hoc VSM route audits to ensure that all outlets and routes are being covered as per VSM journey plans.
- VSM Accompaniments
Trade Marketing, Promotions & Activities
- Implement promotional activities for both retail and stockists in territory based on set guidelines.
- Brief VSMs and outlets OTIF on UBL activities.
- Ensure that all assets like coolers and any other UBL collateral and other forms of POS are well placed and accurately captured in the system (DMS) and by outlet.
Other Duties
- Ensure compliance with safety requirements at the work environment.
- Abide by all policies that are put in place by the business.
- Any other duties as may be assigned to you from management from time to time.
Experience / skills required:
- A business-related degree or equivalent
- At least 2 years experience in a similar role.
Always ensure that correct/accurate data is captured e.g depletion, outlet information, distributor stockholding. 100% Utilization of UBL information system (DMS) by distributor & their staff in real time for all activities like selling in outlets, receipt of UBL brands at distributor warehouse, activation in outlets, truck loading, stocking out at the end of day, sending back returnables like glass to UBL etc Contact & Coverage Ensure an omni-channel contact & coverage (Physical, Tele & Digital) as par set targets and that the distributor and their teams embrace and execute them properly. Ensure that the distributor has the right number of distribution tools and in the right condition to deliver the UBL business ambitions. Ensure Distributor daily Route Coverage as per schedule & VSM Management – Robust morning clinics, right loading, right route plans, 100% Journey Planning, 100% JPA and route frequencies to cover all outlets in the territory with the correct frequency by the VSMs & self. Distributor universe growth, 100% coverage, 100% effective coverage, a minimum of 80% CD strike rate, growth in CD distribution points and achievement of call frequency targets. Distributor & Trade Management To understand each element of the outlets and UBL business plans and strategy for their implementation. Work with distributor on an annual Distributor Business Plan Carry out regular distributor meetings (Morning clinics, weekly performance reviews, Monthly Business Performance reviews) Asset (e.g coolers, Bulk format units) management and tracking in the territory – deployment / redeployment, up-to-date contracts, maintenance and withdrawal in case of misuse. Maintain up-to-date Territory Files. Do nocturnal visits (at least 3 nocturnal visits in a week). Achieve UBL set targets by Distributor, route/ outlet. People & Capability Development. To support the development of selling skills within external merchandiser or VSM sales crews and retailer staff to achieve QDVPP standards without having to do it yourself. Deliver the VSM Academy by executing and training all VSMs at the distributor. Participate in Brand Immersions for VSMs and other major stakeholders in territory. Ad Hoc VSM route audits to ensure that all outlets and routes are being covered as per VSM journey plans. VSM Accompaniments Trade Marketing, Promotions & Activities Implement promotional activities for both retail and stockists in territory based on set guidelines. Brief VSMs and outlets OTIF on UBL activities. Ensure that all assets like coolers and any other UBL collateral and other forms of POS are well placed and accurately captured in the system (DMS) and by outlet. Other Duties Ensure compliance with safety requirements at the work environment. Abide by all policies that are put in place by the business. Any other duties as may be assigned to you from management from time to time.
A business-related degree or equivalent At least 2 years experience in a similar role.
JOB-68cde1907f7f9
Vacancy title:
Trade Marketing & Distribution Representative
[Type: FULL_TIME, Industry: Professional Services, Category: Advertising & Marketing]
Jobs at:
Diageo
Deadline of this Job:
Friday, September 26 2025
Duty Station:
kampala | Kampala | Uganda
Summary
Date Posted: Friday, September 19 2025, Base Salary: Not Disclosed
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JOB DETAILS:
About the role:
To positively influence sales of Uganda Breweries Limited brands by regular contact, networking, and motivation in allocated retail & wholesale accounts.
Responsible for COORDINATING THE ENTIRE MARKET within your designated area with the primary focus on ensuring the presence and prominence of our brands across all retail channels
Role Responsibilities:
- Always ensure that correct/accurate data is captured e.g depletion, outlet information, distributor stockholding.
- 100% Utilization of UBL information system (DMS) by distributor & their staff in real time for all activities like selling in outlets, receipt of UBL brands at distributor warehouse, activation in outlets, truck loading, stocking out at the end of day, sending back returnables like glass to UBL etc
Contact & Coverage
- Ensure an omni-channel contact & coverage (Physical, Tele & Digital) as par set targets and that the distributor and their teams embrace and execute them properly.
- Ensure that the distributor has the right number of distribution tools and in the right condition to deliver the UBL business ambitions.
- Ensure Distributor daily Route Coverage as per schedule & VSM Management – Robust morning clinics, right loading, right route plans, 100% Journey Planning, 100% JPA and route frequencies to cover all outlets in the territory with the correct frequency by the VSMs & self.
- Distributor universe growth, 100% coverage, 100% effective coverage, a minimum of 80% CD strike rate, growth in CD distribution points and achievement of call frequency targets.
Distributor & Trade Management
- To understand each element of the outlets and UBL business plans and strategy for their implementation.
- Work with distributor on an annual Distributor Business Plan
- Carry out regular distributor meetings (Morning clinics, weekly performance reviews, Monthly Business Performance reviews)
- Asset (e.g coolers, Bulk format units) management and tracking in the territory – deployment / redeployment, up-to-date contracts, maintenance and withdrawal in case of misuse.
- Maintain up-to-date Territory Files.
- Do nocturnal visits (at least 3 nocturnal visits in a week).
- Achieve UBL set targets by Distributor, route/ outlet.
People & Capability Development.
- To support the development of selling skills within external merchandiser or VSM sales crews and retailer staff to achieve QDVPP standards without having to do it yourself.
- Deliver the VSM Academy by executing and training all VSMs at the distributor.
- Participate in Brand Immersions for VSMs and other major stakeholders in territory.
- Ad Hoc VSM route audits to ensure that all outlets and routes are being covered as per VSM journey plans.
- VSM Accompaniments
Trade Marketing, Promotions & Activities
- Implement promotional activities for both retail and stockists in territory based on set guidelines.
- Brief VSMs and outlets OTIF on UBL activities.
- Ensure that all assets like coolers and any other UBL collateral and other forms of POS are well placed and accurately captured in the system (DMS) and by outlet.
Other Duties
- Ensure compliance with safety requirements at the work environment.
- Abide by all policies that are put in place by the business.
- Any other duties as may be assigned to you from management from time to time.
Experience / skills required:
- A business-related degree or equivalent
- At least 2 years experience in a similar role.
Work Hours: 8
Experience in Months: 24
Level of Education: bachelor degree
Job application procedure
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