Why Airtel Africa?

At Airtel Africa, we act with passion, energy, and a can-do attitude. Innovation with an entrepreneurial spirit drive us. If you like “ordinary”, then we are not for you.

We champion diversity. We anticipate, adapt, and deliver solutions that enrich the lives of communities we serve. we roll up our sleeves to win with our customers.

By choosing Airtel, you choose to be part of a winning team. All this in addition to a brilliant opportunity to build a career in your field of expertise, across our different operating companies in Africa.

Airtel Africa is proud to be an equal opportunity employer and remain fully committed to diversity and inclusion in the workplace.

Responsibilities

• Develop and own the overall customer engagement and retention strategy for prepaid customers, ensuring strong growth in average customer spend, usage, customer retention, and lifetime value.
• Lead end-to-end planning of customer communication journeys, including automated actions based on customer behaviour milestones, real-time behaviour-triggered messaging, and personalised campaign frameworks.
• Drive a data-driven culture by ensuring rigorous use of analytics, controlled experiments, and test-and-learn methodologies to measure campaign impact.
• Collaborate cross-functionally with Marketing, Networks, IT, Customer Experience, and Finance to ensure seamless delivery of customer engagement initiatives and launch plans.
• Benchmark competitor activities and continuously refine propositions, offers, and communication based on customer needs.
• Define and execute a channel migration strategy to shift customer interactions from assisted channels (e.g., retail, call centres) to self-service digital channels (USSD, app, web), improving cost efficiency and customer convenience.
• Develop strategies to grow bundle adoption and usage for voice services increasing the share of customers on bundled plans and driving higher consumption within bundles.
• Manage and optimise all customer campaigns scheduled ,event-based, and real-time across SMS, USSD, app, whatsapp, digital, outbound, and automated voice prompt channels.
• Ensure accurate configuration, testing, and deployment of all new campaigns within customer engagement systems, including proper test design, validation rules, and reporting dashboards.
• Ensure all customer journeys follow compliance, privacy, and regulatory guidelines.

Qualifications

• Bachelor’s degree in relevant field.
• Post-graduate qualification (e.g. CIM), an MBA would be an added advantage.
• Minimum of 3-5 years’ experience in a marketing position, with a focus on product development.
• Minimum of 1 - 2 years’ management experience.
• Experience of Telecommunications Industry or FMCG marketing environment.

Skills critical for the role.

• Ability to operate in a performance driven organization.
• Affinity with and technical knowledge of the latest technologies and services used within the industry and affiliated industries.
• Strong analytical and strategic skills.
• Excellent planning and organisational skills.
• Excellent interpersonal skills.
• Sets high personal standards and is goal oriented.
• Strong coaching skills & leadership skills.
• Excellent communications skills.

• Develop and own the overall customer engagement and retention strategy for prepaid customers, ensuring strong growth in average customer spend, usage, customer retention, and lifetime value.
• Lead end-to-end planning of customer communication journeys, including automated actions based on customer behaviour milestones, real-time behaviour-triggered messaging, and personalised campaign frameworks.
• Drive a data-driven culture by ensuring rigorous use of analytics, controlled experiments, and test-and-learn methodologies to measure campaign impact.
• Collaborate cross-functionally with Marketing, Networks, IT, Customer Experience, and Finance to ensure seamless delivery of customer engagement initiatives and launch plans.
• Benchmark competitor activities and continuously refine propositions, offers, and communication based on customer needs.
• Define and execute a channel migration strategy to shift customer interactions from assisted channels (e.g., retail, call centres) to self-service digital channels (USSD, app, web), improving cost efficiency and customer convenience.
• Develop strategies to grow bundle adoption and usage for voice services increasing the share of customers on bundled plans and driving higher consumption within bundles.
• Manage and optimise all customer campaigns scheduled ,event-based, and real-time across SMS, USSD, app, whatsapp, digital, outbound, and automated voice prompt channels.
• Ensure accurate configuration, testing, and deployment of all new campaigns within customer engagement systems, including proper test design, validation rules, and reporting dashboards.
• Ensure all customer journeys follow compliance, privacy, and regulatory guidelines.

• Ability to operate in a performance driven organization.
• Affinity with and technical knowledge of the latest technologies and services used within the industry and affiliated industries.
• Strong analytical and strategic skills.
• Excellent planning and organisational skills.
• Excellent interpersonal skills.
• Sets high personal standards and is goal oriented.
• Strong coaching skills & leadership skills.
• Excellent communications skills.

• Bachelor’s degree in relevant field.
• Post-graduate qualification (e.g. CIM), an MBA would be an added advantage.
• Minimum of 3-5 years’ experience in a marketing position, with a focus on product development.
• Minimum of 1 - 2 years’ management experience.
• Experience of Telecommunications Industry or FMCG marketing environment.