ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

The Marketing Specialist Manager is responsible for developing and implementing the activation plan that supports the objectives of our brands and the customer. Lead the development execution of brand/category solutions & activities for Customer/Channels based on fully integrated, shopper, customer, and channel insights.

This role Leads in Market Plan execution (Aligned to BU and Category Strategy) & Dynamic Resource Allocation

Localises Category Growth Strategy

Executes strategically aligned Commercial Plan in Market

Decides Channel/Customer Prioritisation in Market and deploys Budget accordingly

Leads Core Capabilities and objective customer engagement (Catman /Shopper / NRM)

D4C/D4R: executes locally AND integrates Channel & Customer upstream into BU

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Category Growth Strategies, localise (Develop and deploy) CGS at channel and customer level, Work closely with Brand, CMI, NRM, Shopper Marketing to build Customer sell-in

Innovation, Define national innovation & launch plan to channels/customers. D4C/D4R: executes locally AND integrates upstream into BU

Targets and Budgets: Allocate USG targets and investment to deliver BG strat by channel and customer. Define budgets by channel and customer to deliver UOM target from BU.

Pricing and Promotions, Mix:Own Pricing & Promo strategy. Lead monthly forecasting process and report and own Pricing & Promotions Mix NRM: Ownership of L4 and L5

Execution, Deploy strategically aligned commercial plan in Market via CBD Deploy launch plans to channels/customers to ensure strength of execution. Define channel / Customer Execution: (SoS, TDP). Shopper / Digital marketing led

Capability, Deploy core capabilities required to win by Channel and Customer. Catman / Shopper / NRM

ADDITIONAL RESPONSIBILITIES

Develop customer & shopper insights. Translate insights into business building opportunities within specific customers/channels.

Use and leverage account specific category and shopper insights.

Build account/channel specific Customer marketing plans to deliver category/brand objectives (CMP) in conjunction with Brand Marketing Plan (BMP) and Customer Business Plan (CBP)

Integration of customer marketing plans with brand marketing plan and customer business planning

Work with Account managers to ensure excellence in in-store activation and delivery of integrated Customer Business Plan and Customer Marketing Plan

Work with the brand managers to deliver activation plan efficiency and effectiveness.

Communicate the customer’s marketing and business strategy to the brand teams.

Develop strong relationships with Customers at marketing and activation level.

Customer and customers’ Shopper input into Innovation program

Manage total trade investments.

Consolidate field plans – customer input in S&OP

Ensure Brand standards/Brand DNA for channels are adhered to. E.g., consistent use of brand key visuals, customer activation themes aligned with brand activation.

Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs)

Analyse the ROI of the marketing activities executed with the customer.

Channel and Customer thought

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

3 years’ relevant Category & Customer experience

2 years’ experience in brand management

1-2 years Account management experience is an advantage

Customer Facing, Shopper Marketing or Brand Building experience is desirable

Skills

Fully operational in the required:

Customer Management and Selling Essentials PoP Execution and Monitoring Optimising Promotion Sell-out Leveraging Strategic Customers Understanding and Applying Shopper Insights Developing Integrated Brand Communications Category Management X 8 Net Revenue Management

General skills:

Business Strategy and Formulation Business Planning and Implementation Project Management Change Management Business Process Design and Management Information Management Application and Exploitation of Information Technology Negotiation

Leadership

Critical SOL (Standards of Leadership) Behaviors

PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.

PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.

TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.

PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.

BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

• Category Growth Strategies, localise (Develop and deploy) CGS at channel and customer level, Work closely with Brand, CMI, NRM, Shopper Marketing to build Customer sell-in
• Innovation, Define national innovation & launch plan to channels/customers. D4C/D4R: executes locally AND integrates upstream into BU
• Targets and Budgets: Allocate USG targets and investment to deliver BG strat by channel and customer. Define budgets by channel and customer to deliver UOM target from BU.
• Pricing and Promotions, Mix:Own Pricing & Promo strategy. Lead monthly forecasting process and report and own Pricing & Promotions Mix NRM: Ownership of L4 and L5
• Execution, Deploy strategically aligned commercial plan in Market via CBD Deploy launch plans to channels/customers to ensure strength of execution. Define channel / Customer Execution: (SoS, TDP). Shopper / Digital marketing led
• Capability, Deploy core capabilities required to win by Channel and Customer. Catman / Shopper / NRM
• Develop customer & shopper insights. Translate insights into business building opportunities within specific customers/channels.
• Use and leverage account specific category and shopper insights.
• Build account/channel specific Customer marketing plans to deliver category/brand objectives (CMP) in conjunction with Brand Marketing Plan (BMP) and Customer Business Plan (CBP)
• Integration of customer marketing plans with brand marketing plan and customer business planning
• Work with Account managers to ensure excellence in in-store activation and delivery of integrated Customer Business Plan and Customer Marketing Plan
• Work with the brand managers to deliver activation plan efficiency and effectiveness.
• Communicate the customer’s marketing and business strategy to the brand teams.
• Develop strong relationships with Customers at marketing and activation level.
• Customer and customers’ Shopper input into Innovation program
• Manage total trade investments.
• Consolidate field plans – customer input in S&OP
• Ensure Brand standards/Brand DNA for channels are adhered to. E.g., consistent use of brand key visuals, customer activation themes aligned with brand activation.
• Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs)
• Analyse the ROI of the marketing activities executed with the customer.
• Channel and Customer thought

• Customer Management and Selling Essentials
• PoP Execution and Monitoring
• Optimising Promotion Sell-out
• Leveraging Strategic Customers
• Understanding and Applying Shopper Insights
• Developing Integrated Brand Communications
• Category Management
• Net Revenue Management
• Business Strategy and Formulation
• Business Planning and Implementation
• Project Management
• Change Management
• Business Process Design and Management
• Information Management
• Application and Exploitation of Information Technology
• Negotiation

• 3 years’ relevant Category & Customer experience
• 2 years’ experience in brand management
• 1-2 years Account management experience is an advantage
• Customer Facing, Shopper Marketing or Brand Building experience is desirable