Senior Analyst - Customer Value Management Marketing job at MTN Uganda Limited
Website :
278 Days Ago
Linkedid Twitter Share on facebook

Vacancy title:
Senior Analyst - Customer Value Management.Marketing

[ Type: FULL TIME , Industry: Telecommunications , Category: Customer Service ]

Jobs at:

MTN Uganda Limited

Deadline of this Job:
Tuesday, August 22 2023 

Duty Station:
Within Uganda , Kampala, East Africa

Summary
Date Posted: Wednesday, August 16 2023, Base Salary: Not Disclosed

Similar Jobs in Uganda
Learn more about MTN Uganda Limited
MTN Uganda Limited jobs in Uganda

JOB DETAILS:
Main Job Functions:
• Drive the ROI of base management activities through ensuring the provision and continuous improvement of actionable insights, analysis, CVM reports and dashboards.
• Provide input into proposition development process through engagement with product owners and provide technical advice on the Base management implications regarding prioritization of specific initiatives.
• Manage delivery of insight for customer base to the rest of the business, including actionable value- and needs-based segmentation linked with competitor intelligence, and market research.
• Analyze commercial impact of BTL programs on product penetration/uptake, ARPU and value churn and conduct operational analysis of base to identify opportunities to apply products and tariffs to maximize value.
• Perform channel mix optimization for base development & retention activities, optimize channel execution by setting volume and value targets based on the approved budgets.
• Lead the planning of proactive and reactive customer lifecycle management and active base management actions and offers.
• Monitor campaign results, including compilation of periodical activity, budget compliance and feedback reports to design new value propositions.
• Evaluate customer propensities to respond to campaigns and forecast the impact of campaigns ‘on customer usage and behavior.
• Design and develop CVM daily, weekly and monthly dashboard to monitor subscriber health and profitability.
• Development of the business requirements to enable an operational process for the effective execution of multiple campaigns across multiple dimensions. This will include the effective implementation of the required processes across different business areas that will deliver on these business requirements.
• Prepare and present Customer Retention & Development plans across segments.
• Forecast, plan, develop and review budget for the unit that provides MTN with return on investment.

Education:

• A bachelor’s degree in information technology, actuarial science, computer science, Statistics or Business computing

Other Training:
• Statistical analysis and machine learning model development
• Business analysis and intelligence
• Customer value management (customer analytics and campaign management)
• Business management training. Performance Management.
• Advanced accounting training and statistical modeling

Experience:

• 5 years’ experience in telecoms or related environment of which at least 3 years are in managing customer analytics and business intelligence projects and initiatives

Knowledge, skills and competencies
• Strategic understanding of the Telecommunications environment.
• Advanced knowledge of SQL, python and any other data manipulation modules
• Knowledge of the Business Strategy.
• Effective oral and written communication skills.
• Effective Business writing skills.
• Exemplary Planning and Time Management skills.
• Good interpersonal skills.
• Must have attention to detail.


Work Hours: 8


Experience in Months: 60

Level of Education:
Bachelor Degree

Job application procedure
Interested and qualified? Click here to apply

All Jobs

QUICK ALERT SUBSCRIPTION

Job Info
Job Category: Marketing jobs in Uganda
Job Type: Full-time
Deadline of this Job: Tuesday, August 22 2023
Duty Station: Kampala
Posted: 16-08-2023
No of Jobs: 1
Start Publishing: 16-08-2023
Stop Publishing (Put date of 2030): 16-08-2077
Apply Now
Notification Board

Join a Focused Community on job search to uncover both advertised and non-advertised jobs that you may not be aware of. A jobs WhatsApp Group Community can ensure that you know the opportunities happening around you and a jobs Facebook Group Community provides an opportunity to discuss with employers who need to fill urgent position. Click the links to join. You can view previously sent Email Alerts here incase you missed them and Subscribe so that you never miss out.

Caution: Never Pay Money in a Recruitment Process.

Some smart scams can trick you into paying for Psychometric Tests.