While the wealthiest in the world contribute most to climate change, It’s the poorest and most marginalized who pay the highest price. The richest countries, corporations and individuals most responsible for the climate crisis are failing to pay for the harm climate change is causing around the world, even fiercely resisting progress toward real solutions.

Last year, we worked with leading climate activist Elizabeth Wathuti to deliver a successful campaign on Loss and Damage (L&D), contributing to the historical win on an agreement for a global L&D finance facility at COP27. We want to build on the momentum and push governments to put words in action with our climate work this year.

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Oxfam’s Climate Justice Strategy is ultimately about system change - challenging the current global economic model that puts profit and greed before people and the planet. A system that is creating multiple crises –climate breakdown, spiraling economic inequality, gender injustice, and humanitarian disasters – interlinked crises that are reaching a crescendo. A system that is perpetuated and controlled by the richest and most powerful countries, people, and corporations, and leaves women, racialized, and other oppressed groups at the bottom of the exploitation spectrum. 

For us to be successful, we want to commission the creation of a digital website that gets to show:

a.            Oxfam's Overall climate work and ambition of making inequality a mainstream issue in popular and political debates about the climate crisis, leading to increased support for a just, equal, and feminist transition.

b.            Highlights different campaigns from across Oxfam both in the global north and the global majority with the goal of engaging and mobilizing public audiences at scale, building on ‘zeitgeist’ issues that enable strong media coverage.

c.             Share visual stories from Oxfam and from the different activists and Partners we work with, who are at the forefront of our campaign.

d.            Has the potential to be a replicable template for other campaigns across Oxfam, our allies and partners.

The initial focus and call to action for the campaign this year will be: Make Polluters Pay.

Digital Platform Key Components

Level 1: Foundational Basics

For this level, the website will host the very basic elements of Oxfam's Climate work. These are:

• Overall Campaign narrative and vision: this is a clear breakdown of what the campaign is about and what we hope to achieve at the end.
• Key campaign visual content/look and feel.
• Video stories from Climate activists and partners that we work with from across the world.
• High-level Global campaign call to action (mostly a global petition). This should have a global real-time counter that aggregates national petitions that are aligned and contributing to a global total
• Be available in core Oxfam International languages (Eng, Fr, Es, Arabic)
• Direct to social media engagement.

Level 2: Multi-country campaigns and high-level engagement

For this level, we want the website to have the foundational basics elements as well as:

• Geo-specific call to action in addition to the global call to action. This is so that if someone is in Kenya, they are served the country-specific call to action.
• Multiple Campaign pages to show all the work that is happening globally and how our audiences can support them.
• Resources repository and publications where audiences can access campaign materials for offline campaigning.
• Ability to set up additional language versions of the global site

Level 3: Muti country campaigns and public mobilization

For this we want the website to have all level 1 and 2 elements as well as:

• In-website engagement like Polls, quizzes, reactions, etc.

Objectives

We want to have a central climate website that: 

a.            Highlights Oxfam's Overall climate work and ambition of making inequality a mainstream issue in popular and political debates about the climate crisis, leading to increased support for a just, equal, and feminist transition.

b.            Highlights different campaigns from across Oxfam both in the global north and the global majority with the goal of engaging and mobilizing public audiences at scale, building on ‘zeitgeist’ issues that enable strong media coverage.

c.             Act as a global action site for audiences outside of affiliate markets, and countries.

d.            Shares visual stories from Oxfam and from the different activists and Partners we work with.

e.            Can be a template website where the build can be duplicated to serve other campaigns across Oxfam, our allies and/or partners. 

Our Inspirations

These are some campaign websites that we admire:

a. People’s Vaccine Alliance: https://peoplesvaccine.org/ what we Like about it

• The ability to have different actions and calls to action on the site.
• Campaign gallery of what is happening from across the globe.
• Easy access to campaigning resources
• Easily maintained largely by in-house team members without deep understanding of web design and development
• b. https://www.wemove.eu/ what we Like about it
• The ability to have different actions and calls to action on the site.

Campaign gallery of what is happening from across the globe

Timelines

• Level 1 site to be launched by end of July 2023
• The site will be serving our climate campaign for the next 3-5 years and during this time, Oxfam team could take over updating content and maintenance of the site with minimal consultancy to the agency/freelancer.

Interested consultants (teams) should submit their proposals in PDF to ssc.consultancy@oxfam.org no later than 17.00 GMT on 30 June.