The Sales & Marketing Graduate Trainee role is part of a two-year structured rotational programe designed to develop high-potential graduates into future Sales and Marketing professionals within CFAO Mobility. The trainee will rotate across Sales, Marketing, Automotive Logistics, and Aftersales, amongst other functional areas, gaining hands-on experience with multiple mobility brands including Toyota, Suzuki, Yamaha, and Commercial Trucks/Equipment. The program provides exposure to commercial operations, customer engagement, brand management, digital marketing, events execution, and supply-chain coordination. The key objective is to build a strong foundation for a long-term career in sales and marketing while grooming high performers for potential permanent roles, subject to available vacancies.

Requirements

Principal Accountabilities:

During the programme, the Graduate Trainee will be assigned responsibilities across various functional areas, gaining exposure to a broad range of commercial and operational activities. These may include, but are not limited to, the following:

1. Sales

• Learn and apply sales techniques, including value selling, negotiation, closing, and objection handling.
• Learn brand positioning and product knowledge across all CFAO Mobility brands.
• Participate in prospecting, lead qualification, and customer engagement across B2B, B2C, NGO/UN, and Government segments.
• Support Sales Consultants in preparing quotations, tenders, and RFQ submissions within agreed SLAs.
• Assist with showroom operations, demo/test drive coordination, and CRM data accuracy.

2. Marketing

• Participate in campaign planning, execution, and post‑campaign reporting.
• Support events and experiential marketing activities, including customer activations, product launches, and brand showcases.
• Assist with the development of marketing content, social media coordination, and campaign performance tracking.
• Conduct market and competitor analysis to support data-driven marketing decisions.

3. After-sales

• Learn the fundamentals of after-sales operations, including service bookings, customer follow-ups, and workshop coordination.
• Observe key workshop processes to understand how technical service, parts availability, and product knowledge contribute to brand loyalty.
• Collaborate with technical teams to understand OEM standards and how after-sales supports overall customer retention.

4. Automotive Logistics

• Gain understanding of key automotive supply-chain processes, including:
• Vehicle clearance and registration
• Pre-delivery inspections aligned to OEM standards
• Order-to-delivery coordination with sales and after-sales teams

5. Learning & Professional Development

• Participate fully in all structured learning programmes, including online courses, in‑person workshops, and rotational assessments.
• Apply learning to real business scenarios and demonstrate continuous personal and professional growth.
• Contribute to team assignments, presentations, and improvement projects across departments.

Key Challenges:

1. Balancing steep learning demands while adapting quickly to fast-paced automotive operations.
2. Maintaining a high level of professionalism when dealing with diverse customer profiles.
3. Applying both analytical and creative thinking to support marketing and sales initiatives.
4. Navigating multiple rotations while consistently meeting learning objectives and deliverables.

Job Knowledge, Skills & Experiences:

Minimum qualifications

• Bachelor’s Degree in Business, Economics, Engineering, Communications, or any related field.
• Recent graduate (within 0–2 years) with strong academic standing.
• Demonstrated interest in sales, marketing, and the mobility/automotive industry.

Skills & Competencies

• Good presentation and communication skills (verbal & written).
• Strong analytical skills and ability to interpret data.
• Ability to work with diverse teams in a multicultural environment.

Key personal attributes:

• Young, passionate, and highly driven individual with a desire to excel in sales and marketing.
• Fast learner with strong problem‑solving skills in dynamic environments.
• Excellent interpersonal skills with the ability to build relationships with customers and internal teams.
• High level of integrity, professionalism, and commitment to continuous learning.
• Adaptability and willingness to take on new assignments across departments.

Value Proposition – What’s in It for the Successful Candidate?

• Personal Development: Access to structured professional and personal growth programmes.
• Exciting Challenges: Exposure to real business challenges from day one.
• Early Responsibilities: Opportunity to contribute to live projects and operations early in your career.
• Networking: Work with diverse customers across Government, B2B, and B2C segments.
• Earning Potential: Monthly retainer plus eligibility for sales commissions upon closing sales.
• Career Pathway: As a key talent pipeline initiative, the programme positions top performers for potential placement into suitable roles following completion, contingent on business needs and vacancy availability.

• Learn and apply sales techniques, including value selling, negotiation, closing, and objection handling.
• Learn brand positioning and product knowledge across all CFAO Mobility brands.
• Participate in prospecting, lead qualification, and customer engagement across B2B, B2C, NGO/UN, and Government segments.
• Support Sales Consultants in preparing quotations, tenders, and RFQ submissions within agreed SLAs.
• Assist with showroom operations, demo/test drive coordination, and CRM data accuracy.
• Participate in campaign planning, execution, and post‑campaign reporting.
• Support events and experiential marketing activities, including customer activations, product launches, and brand showcases.
• Assist with the development of marketing content, social media coordination, and campaign performance tracking.
• Conduct market and competitor analysis to support data-driven marketing decisions.
• Learn the fundamentals of after-sales operations, including service bookings, customer follow-ups, and workshop coordination.
• Observe key workshop processes to understand how technical service, parts availability, and product knowledge contribute to brand loyalty.
• Collaborate with technical teams to understand OEM standards and how after-sales supports overall customer retention.
• Gain understanding of key automotive supply-chain processes, including: Vehicle clearance and registration, Pre-delivery inspections aligned to OEM standards, Order-to-delivery coordination with sales and after-sales teams.
• Participate fully in all structured learning programmes, including online courses, in‑person workshops, and rotational assessments.
• Apply learning to real business scenarios and demonstrate continuous personal and professional growth.
• Contribute to team assignments, presentations, and improvement projects across departments.

• Good presentation and communication skills (verbal & written).
• Strong analytical skills and ability to interpret data.
• Ability to work with diverse teams in a multicultural environment.
• Fast learner with strong problem‑solving skills in dynamic environments.
• Excellent interpersonal skills with the ability to build relationships with customers and internal teams.
• Adaptability and willingness to take on new assignments across departments.

• Bachelor’s Degree in Business, Economics, Engineering, Communications, or any related field.
• Recent graduate (within 0–2 years) with strong academic standing.
• Demonstrated interest in sales, marketing, and the mobility/automotive industry.
• High level of integrity, professionalism, and commitment to continuous learning.