Vacancy title:
Marketing Lead

[Type: FULL_TIME, Industry: Telecommunications, Category: Advertising & Marketing]

Jobs at:
Airtel

Deadline of this Job:
Sunday, June 22 2025

Duty Station:
kampala | Uganda 

Summary
Date Posted: Friday, June 20 2025, Base Salary: Not Disclosed

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JOB DETAILS:

Responsibilities

• Implementation of pricing principles when pricing home broadband devices and tariff plans.
• Device pricing and commission schemes proposed by HBB sales lead do not result in negative landing.
• Timely and consistent bespoke customization for airtel i.e. case + box branding, device manager Web UI design, Firmware specification, Quick user guide and how to kinetics.
• Tariff plans designed with objective of ARPU (Average Revenue Per User) growth or Base Growth OR both.
• New device pricing and new tariff plans approved are implemented and communicated to customers with 2 weeks of approval.
• There’s a clear product implementation plan as part of GTM i.e. product catalogue update and parity across all recharge channels e.g. USSD, App, Web.
• Communication brief of product USP to form part of sales pitch.
• Post launch analysis is maintained and circulated on a weekly basis for the first month and bi-monthly thereafter for all initiatives launched in each market.
• Weekly tracker is maintained for plan-wise subscription trends on unique users, subscription count and utilization %age.  
• Weekly device activation trends and acquisition freebie utilization.
• Monthly tracker on plan wise activation by channel and exception reporting for channel outages/ bugs.
• Exception reporting where HBB customers subscribe to plans outside approved plans.
• Revenue reporting reconciliation against subscription data.
• Customer Life cycle management.
• Ensure there’s a proper project management tracker for all new developments in Home broadband services.
• Management and Implementation of New services.
   

Qualifications

• Bachelor’s degree in marketing, Business Administration, Economics, Accounting or equivalent.
• MBA and professional certifications will be an added advantage.
• At least 10 years’ working experience with 5 years or more in a marketing role in FMCG OR TELCO industry.
•  Experience in finance and IT will be an added advantage.
• Strong people skills- Ability to motivate, build collaborative relationships.
• Strong analytical skills with demonstrable proficiency in excel
• Strong problem-solving skills with demonstrable Entrepreneurial ability
• Experience in working within culturally and gender diverse teams.
• Willingness to frequently travel across 14 of the Airtel Africa markets.  
• Excellent understanding of corporate governance standards.
• Ability to present well researched proposals confidently to senior business executives.
• Experience in building business cases on products and governance processes.

Work Hours: 8

Experience in Months: 120

Level of Education: bachelor degree

Job application procedure

Click Here to apply

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